Cheeky M&S!

Can you believe it? Just as I posted my last blog post, Marks and Spencer have released an amazing food ad following the theme of Magic and Sparkle. We still feature the fairies “festive kindness” but now it is welcomed as they magic up the most fantastic banquet of delicious M&S christmas food products. We are welcomed with a G & Tea cocktail mix being seductively poured over a glass of ice, which then moves on to a serious seafood platter with a drop of sauce dripping from the edge. Are we incorporating a bit of your latest “food porn” ad here? We end with the best part, PUDDING, showcasing new ‘food to order’ products such as the “5 Gold Rings Praline Brownie Cake” which I believe, is to die for.

Well I am pleasantly surprised, and I must admit the campaign has gone up in my books. However is it going to beat Monty the Penguin? Probably not.

Nice save M&S!

TV Ad: https://www.youtube.com/watch?v=LjsG5gwT83s&index=2&list=PL_yW5gr0lcwVJvnn1m2Me3T_8ulqLbewg

John Lewis. You’ve done it again!

We hate to admit it but the one and only advert we look forward to every year is finally here. Monty the Penguin. We can’t deny that John Lewis ‘epic’ christmas ads have become part of the christmas tradition. Last years ad ‘The Bear & The Hare’ has just over 13 million views on YouTube a year later which is pretty impressive, but what is MORE impressive is that our friend Monty the Penguin has racked up 12 million views in the first 6 days! Now this is an ad to go down in history. Again, it is another masterpiece from Adam & Eve ad agency which has cost just over 7million to make. It features a young boy with what we think is his pet penguin on various ‘best friend’ adventures together. However, as the ad progresses it becomes apparent that little Monty is looking more and more for a mate. As the ad comes to an end we are left with the two characters on christmas morning. The young boy has found a soul mate for Monty and this is where the women of Britain search for the tissue box. But theres a twist! as the camera comes back to the characters we notice that the penguins are just toys and it was all in his imagination, further highlighting that magical christmas feeling. Accompanied with John Lennon’s Real Love song, it becomes a truly heart melting story. Great Work. You can already buy a stuffed Monty the Penguin in store as well as night ware, slippers and socks. Clever idea, this could be a best seller for Christmas 2014. There is even already a spoof out offering an alternative (hilarious) view on the advert! Also, very well done. TV Ad: https://www.youtube.com/watch?v=iccscUFY860 Spoof: https://www.youtube.com/watch?v=YenXXHpMiTI

M&S Brings Back Food Porn Ad

Finally! Marks and Spencer have stuck to what they know in regards to their food campaign. The food porn is back, with a fresh twist! In September they provided viewers with basic ingredients allowing our minds to imagine and fantasise about new and innovative ways to cook our food. They have most definitely taken a different approach from previous food adverts using a unique filming technique which focuses on the quality and experience of their products instead of the ‘overused supermarket style’ of great value. The ad is so simple yet so seductive. This is a fantastic way to promote their luxurious range of food starting with the basic (free range of course) egg all the way to their new mouth-watering Belgian Chocolate Jaffa Spheres. The same Jaffa Spheres which take four chefs and 10 hours to make – selling a massive 170,000 in six weeks! If this wasn’t enough, it has been awarded “Britain’s sexiest pud” by shopper Anne Shooter. The sphere is slowly becoming an iconic dessert for the company as production has been doubled to keep up with demand. If that is not success I don’t know what is. Being an M&S employee myself, I can confidently say that the rebrand of their “Dessert Menu” has been a roaring success. Not only does it look impressive onscreen, it looks even more amazing on the shelves. A bit of advice, if you are looking to impress your partner, grab a Raspberry and Passionfruit Velvet or Belgian White Chocolate Mousse. 

This advert is most definitely a win for Marks & Spencers Food where sales remain strong, which is more than can be said for their clothing range.

Watch the Ad: https://www.youtube.com/watch?v=PZ4pctQMdg4